A book brochure is a major tool for your self-marketing efforts as a fiction writer. It is nothing more than an interest gathering handout used to help market your new or existing fiction book to readers. Depending on the size of this powerful marketing piece, you can pack in a lot of great information to entice people to buy your book.
A brochure can either be professionally or personally designed and represents you and your fiction story in a way that makes people want to buy it. These simple handouts can make a lasting impression on potential customers you meet on a daily basis or the ones you don't meet that find your brochure and get interested.
Your direct marketing piece can come in many shapes and sizes. Common ones may be a simple one-fold brochure (a front page, two middle pages, and a back page) or a tri-fold (six total areas including a front page, 3 middle pages, a back page, and a mailing panel).
Explore all of the different possibilities you can have for pages within your book brochure.
The first page or front page of your book brochure should include a graphic or an illustration of your book's cover. This should go on the first page a potential customer will see when they pick up your brochure. This is the most important page of your brochure and is sometimes the deciding factor whether they want to continue reading the brochure or if they are going to trash it.
The middle of your book brochure is where you add a detailed description of your book's topic or theme, your short author biography, and your ever-so important contact information (which should always have a website included for easy purchase online).
If you are using a tri-fold brochure, the far right panel can be used as an order form so people can order your book directly from you as well as you can include where they can go to purchase your book such as an your author website, an online bookstore, or local book store. Give them plenty of options so at least one may fit their needs.
Your story description or write up should be short and sweet, no more than five paragraphs, much like a back-cover description of a book you pick up in a store. When potential buyers read this description, they should be wanting to read your story.
The back page of your fiction author and book handout is a great place to put strong reasons why someone would want to buy your book, otherwise known as your marketing bullets. This is known as a "sell sheet" and lists specific reasons to buy your book such as benefits the reader receives from buying and reading your book.
A sell sheet can be very difficult for a fiction book, but simple things like asking questions about the plot such as, "Does Jack Live or Die?" may intice someone's curiosity.
The back page is also a great place to insert quotes from book or writing reviews. Depending on the type of book you are advertising, this is a free-for-all area that applies credibility to your publication.
A book brochure for self-marketing your fiction book or novel is a crucial route you should take in your personal promotion efforts that will help you sell more books. Selling books is the name of the game if you want to make money with your writing.
It is a colorful advertising handout that allows you to visually and verbally capture your potential audience's attention the moment they receive the brochure. There are many ways to distribute these creative types of marketing materials, and as a fiction book seller, you should explore every method available to you to aid with your marketing efforts.
A press release is a great tool to get you and your book in the media, but a sales brochure is a more personal way to reach out to your target market including your friends, family, and acquaintances. A book brochure is an actual selling tool that provides people with a way to purchase your book, something a press release doesn't directly do.
When you release your story, you should also give a copy of your brochure to all of your friends and family. They are your biggest customers. They can also be a big help by passing the brochure on to their friends and family to give you even more sales.
There are many ways to market your fiction books to the world, but offline direct marketing is always the most effective. Direct marketing is more personal and gets your book more attention than random online marketing.
Once you are done designing and publishing your fiction author and book brochure, you are ready to begin your extensive direct marketing efforts. The first step in any marketing venture is to tap into your personal network.
Your personal network is everyone that you know including people from school, work, clubs, professions (doctors, lawyers, teachers), stores, neighbors, friends, and your family. It's important that everyone knows you are an author and you have a book for them to read.
It can take some time to develop a good mailing list of people to send your brochure off to, but it will be well worth it and start the ball rolling with your current and future sales efforts for your fiction novels.
Once you hand out book brochures to your personal or direct network, you must begin marketing to your indirect network or the people you don't know. This is an essential part of your marketing efforts so you can expand your network of customers beyond your own personal reach. Another way to put it is tapping into your network's network.
You can use your brochures for self marketing in malls, book stores, book expos, book readings, direct mail and/or during book signings. Your fiction book marketing efforts should be a continuous effort, including handing out brochures at every given opportunity.
Check out some more information on the book brochure to help you establish a great offline marketing effort and to get really creative with your brochure design.