The Elements of a Press Kit Needed to Help Promote Your Fiction!The elements of a press kit are the key items required in order to provide all of the useful information a marketing or media source will need to properly serve you with the best interview possible, whether in the form of an announcement, press release, or a marketing campaign.Your press kit will grow as your book becomes more and more popular, and you should always add to it as you get more viable information. You can safely call it your portfolio for writing. You should ensure all of your information contained within your press kit is up to date before distributing it to a media source. Your contact information is a very important part of that as it is how media sources contact you when they are interested in covering your story. The Key Elements of Your Press Kit!1. A cover letter describing you, your book, and your anticipations for your book (best seller, first novel, first of a series...) should be the first item a media source sees when they open your press kit. This should include your goals as a fiction writer and your expectations in the fiction market place with your book. 2. A full fiction author biography will be the next page. This is your life's story as applicable to your writing and your book. It should be very detailed and include why you wrote the particular book you are marketing. 3. Next, you should write a press release and include it in your press materials. This is the official release you submitted to multiple news sources. 4. An up to date high quality photograph of yourself should be included. This should be a picture you wouldn't mind being published with an interview in the local Sunday newspaper. 5. Next you should have a copy of your fiction author brochure. Your author brochure is just a marketing piece, but is always good to include in your elements of a press kit to give the interviewer as much information as possible about you and your book with a direct sales point of view. 6. Include copies of writing reviews for your book from all sources or other books you have written. Don't hand them printed copies of emails. Type out the reviews neatly on an 8 1/2 x 11 inch sheet of paper in normal 12pt font. Do not use special fonts, just something easy to read. These should be actual quotes from people, not something you put together from people talking about your book. 7. Include any newspaper or other media excerpts about you or your writing. If you have had past articles or write-ups from other media sources, you should include these in your elements of a press kit. This helps a journalist avoid using a similar angle during their article. 8. You should have at least two copies of your business card in your kit. You should have a professional looking business card that represents you and your fiction novel. One copy is for them to keep and one can go on file at their office. 9. You should have a prearranged copy of your Question and Answer Sheet with your kit. A question and answer sheet is a mock interview that you creatively write to help the interviewing process. The interviewer may use these questions to formulate their story about you or may choose to ask their own questions. 10. Most importantly for the elements of a press kit is to include a copy of your fiction book (if published). This is the most costly part of your press kit, but quite essential. This gives you an opportunity for the interviewer to read your book as well as provide you with a review when they release their article. All of these elements of a press kit are equally important, but the Question and Answer sheet is something that you must include to help the media understand why you wrote the book. This helps a lot with submitting your press kit to media sources and may provide information the journalist hasn't thought of. 1.. Why did you write this book? 2. How did you become interested in the topic? 3. What did you hope to accomplish by publishing your book? 4. Who is your intended readership? 5. When did you realize you wanted to be a writer? 6. How did you research your book? 7. What surprised you about the process of writing your book? 8. What do you like to do when you're not writing? 9. Are you working on another book? As you can see, these Questions and Answers will help with the interview process if your press kit is picked up by a media source. This avoids the need for an immediate interview that can have you traveling halfway around the country. The other elements of a press kit are equally important and work hand-in-hand with your marketing and sales efforts. Don't take any of the elements for granted as they can help with the interview depending on the journalist's angle or approach. So, who do you send the elements of a press kit to? Like I said before, your press kit should be contained in an 9" x 12" manilla envelop or folder that can be easily mailed or handed to a media representative. You can also create an electronic press kit to email to potential marketing and media interests or have a press kit posted on your author website for media representatives to download freely. It is much less expensive to put together an electronic press kit, just be sure to use a common file type such as PDF with all of your files so the media representative can open all of the files easily. You should send your press kit out to anyone you can think of in your network that deals with any kind of marketing. Start off local and work your way national. You should also send the press kit to local newspapers, city or regional magazines, local radio and television stations. There are many sources of media and marketing you can use this approach with. Learn how to market a fiction book with your elements of a press kit. If you are looking for pages on this website related to this topic, please find them and click on the links below. Create a Press Kit to Help Market Your Fiction! Fiction Author Biography for Self Promotion! Author Biography Example to Help You Write Your Own Biography! Write a Press Release for Your Newly Published Work! Press Release - Learn How to Write One to Market Your Fiction! Press Release for Fiction! Learn How to Write a Fiction Press Release! Tips for a Press Release and Examples to Follow! Fiction Author Brochure For Self-Marketing Your Fiction! Use your Brochure for Self Marketing Your Book! Write a Query Letter to Attract a Publisher's Interest! Fiction Query Letter Writing to Get Your Fiction Published! What is a Synopsis and Why is it an Important Part of Writing? How to Write a Synopsis to Sell Your Fiction to a Publisher! No one has linked here yet. Click here to get your website linked here. |
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