Make Your Own Web Site to Drive Traffic to Your Fiction Book!

It is easy to make your own web site if you have the proper tools, resources, and guidance to start with. I've been fortunate in my life to be blessed with the ability to write novels as well as design web sites. It is very easy to design a web site to market your book, and very inexpensive. If you make your own web site correctly from the start, you should already start receiving visitors to your website through search engines within a month at the most. I don't go too far in depth at building your site, so if you have any questions anywhere in this explanation, feel free to ask. I will try to keep it in the simplest terms so you can quickly put this to work for you.

Your domain name is the first impression of your book online and the beginning step to make your own web site. This is where you will send people to review and purchase your book. This is also where people throughout the world can find your book using search engines and links online.

Choosing a domain name will be very easy. The domain name you choose when you make your own web site should coincide with the name of your book. For instance, if you book's title is "Running the Red-Eye Train", your domain name should be www.running-the-red-eye-train.com or www.runningtheredeyetrain.com The use of the tacks between each word separates the words and can help with search engine placement.

You may run into situations when your desired domain name is already taken. In cases such as this, try removing unnecessary words such as "the" or choosing a .net, .us, or other extension at the end of your domain. You can also use your name for the domain if you have several books you are marketing on the same site. This is usually the easiest stage when you make your own web site.

The other, more complicated way to choose a domain name is to do some keywork research and find keywords or phrases that are searched a lot that directly relate to your story. Maybe you write mysteries. You could call your website "www.mystery-novels-by-john-doe.com". Your primarily searched keyword is mystery novels.

Get your domain name, hosting, and all the tools you will ever need now at a very affordable price. SiteSell is one of the best companies I can find out there with very easy to use training and website building system all wrapped up under one login. They offer great customer support and the very best optimization tools all from $24.99 per month. Check them out today.

One of the most important things you need to consider when you make your own web site is search engines. Your goal is to have search engines generate a majority of your visitors to your website. SiteSell handles all of that for you by submitting your webpage to all of the major search engines every time you publish a page.

The way search engines primarily work is they "spider" the web for new sites and updated pages and index them in their search engine databases. By submitting a sitemap.xml file directly to each of the major search engines, your website will be spidered faster and more frequently.

Now that you have your domain name and hosting, you are pretty much ready to make your own web site.

First Things First

Before you even start to make your own web site, you must do some research to determine the best keywords for your web site. This is very important because you can greatly increase traffic to your website by analyzing each of your potential keywords for supply and demand. I usually do this before naming my website and use the best keyword for my website's name.

If you used some of my brainstorming techniques, you should have a good list of keywords and phrases to work with. Keywords are what drive traffic to your website. When you want to find something on the Internet, where do you go? You go to search engines. You type in a word or phrase on the topic you are looking for (ie. new fiction novels).

You will use Google as your primary supply source for the keyword or phrase. Type in that phrase with quotation marks before and after the phrase ("new fiction novels") and click search.

Try to use keywords when you make your own web site that relate to your book and ultimately your web site content, otherwise the search engines will ignore your keywords and content. They must relate! Those spiders are very smart and can smell cheaters.

At the top right of the search results page, a message will be displayed that looks like the following: Results 1 - 10 of about 541 for "new fiction novels". (0.44 seconds)

The number you are concerned with in this example is 541. This is how many websites in the Google database that have that exact keyword phrase as a keyword metatag and in their content rich page. If the number is low, this can be a good keyword to use if the demand for that keyword phrase is higher than the supply.

Free Keyword Suggestion Tool is a great place check the keyword Demand. Once you are on the page, enter the keyword you are researching in the search bar. It gives you the number of times people have been searching for that particular keyword in one month (not the current month).

Demand is how many people are searching for your topic or keyword. Supply is how many people provide your topic or keyword.

The key is to find keywords to base each of your web pages on, each that have at least a 10 to 1 ratio between supply and demand. That means for every 1 demand, there should be no more than 10 suppliers. Any more than that and your web site most likely won't be found in the first page or two of a search engines.

This step of the process can take a long time but is necessary when you make your own web site. You want to find keywords that relate to your book that people are searching for. If no one is looking for your keywords, no one will find your web site.

So, I hope you see how important keywords can be and why it is worth doing some extensive research before choosing the right keywords.

So, you found a few good keywords, now you must determine which one is the best to use to make your own web site. The best keyword is the one that offers the most demand and the least supply. The more your keyword demand exceeds the supply, the better that keyword is. Choose the one that exceeds the demand the most. Once you have the best keyword picked out, this is your primary keyword for your web site. This will drive the most traffic to your web site. Before you choose you website's name, you must determine your primary keyword and have that keyword somewhere within your title.

I think that's enough about keywords. You now understand the importance of them and can move on.

Do not saturate your page with your chosen keywords. Search engines love content rich pages with focused keyword topics. The more content you have, the more keywords you will need mixed throughout. If you use SiteSell, it won't let you over saturate your page because it has a built in analysis tool to check your pages.

The final thing you need to remember is to add content to your website regularly. Content is words related to the keywords for each page. The more content you have on your website, the more people will find your site through search engines.

If you need further help on this process, or you just can't figure it out, I have more information on how to make your own web site.

Jason W. Moser is a self-published fiction author and master niche website manager. He has published several self-help articles for fiction writers including Make Your Own Web Site!.

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