Tips for a Press Release and Examples to Follow!

Proper Press Release Format

1. Create a good headline.

2. Date it (either For Immediate Release or with an actual date).

3. Use a summary lead-in sentence for your first sentence. Use no more than twenty five words for the first sentence – don’t forget! Use who, what, where, when and why in your sentence.

4. Be accurate – make sure all names are spelled correctly.

5. Write in the active third-person voice.

6. Use common language; avoid jargon.

7. Give specific examples.

8. Quote authorities or reviews you've received for your book.

9. Don’t advocate, be informative, and don’t use a lot of (if any) adjectives.

10. Write “more” at the bottom of a page if there’s more on a second page.

11. Write –30– or # # # at the end of your press release.

12. Use short, punchy sentences.

13. Include your contact name and information after the end of your press release.

When following the tips for a press release, keep in mind that you are an author of fiction and it will be a lot more difficult to write your press release based on facts. This is where your creative imagination comes into play. You must make your press release newsworthy. It may not even be centered around your book - consider writing the press release centered on you and how you came up with the story, or you as an author.

Tips for a press release concludes with an example of a press release provided by www.lulu.com. Though it is based off of true occurrences, the book is a fictional novel based on the letters she found.